alexandra b on betfair casino commercial

He was aware of his surroundings and did not appear to be traveling with any family or friends. The company insisted that the man featured in the ad was not prioritizing gambling over anything. It added that ClearCast, an ad clearance service in the UK, had given its approval.

In response to the complaint made, Betfair Casino said the ad was not irresponsible. The ASA’s ruling in the Betfair Casino case said the complainant was under the impression that the ad portrayed gambling as “taking priority in life for example, over family, friends or professional or educational commitments.” This was because the man was supposedly gambling in what was a time-pressured situation of boarding a flight after a final call. It has since taken action to pull down the offensive ad. The code states that adverts cannot suggest gambling as an answer to financial concerns, a way to get financial security, or an alternative option to employment.ĮlectraWorks Limited, a subsidiary of GVC Holdings and the operator of the Foxy Games brand, was ordered to remove the ad and to ensure that all its other promotions did not present similar issues. The company acknowledged that the advert breached marketing guidelines and explained that its appearance in this particular search result was due to human error. The ASA detailed how the Foxy Games ad was in violation of the Committee of Advertising Practice Code 16.3.4. Suggested the possibility of financial security by playing the slots and bingo games Foxy Games sending the wrong messageĪ viewer of the Foxy Games Google search ad addressed a complaint to the ASA, claiming that the title suggested the possibility of financial security by playing the slots and bingo games on offer. Because when there’s a chance, there’s always a chance.” The man then boarded the plane while still playing on the app. It showed a man rushing to get onto a plane in an airport and another passenger who appeared calm while using the Betfair Casino app on his cellphone. The voiceover said: “The average time between the final call and boarding closing is four minutes and 53 seconds… an unofficial fact officially brought to you by Betfair Casino. The Betfair Casino advert was aired on television in July 2020. It would appear with the title “Earn Money Online – Foxy Games – Play Online”. The Foxy Games advert in question was being displayed following Google searches for “make money online”. The Advertising Standards Authority (ASA) in the UK has upheld a complaint concerning a Foxy Games Google search advert and rejected a similar complaint lodged against Betfair Casino. The UK watchdog announced its rulings on October 6.

Alexandra b on betfair casino commercial